People oriented

Culture should take people as the carrier, and people are the first element in the generation and carrying of culture. People in corporate culture not only refer to entrepreneurs and managers, but also to all employees of the company. The construction of corporate culture should emphasize caring for, respecting, understanding and trusting people. The formation of corporate group consciousness, first of all, is that all members of the enterprise have a common value concept and a consistent goal to form a centripetal force and become a whole with combat effectiveness.

Consistent

Corporate culture belongs to the category of ideology, but it has to be expressed through the behavior of the enterprise or employees and the external form, which is easy to form inconsistencies between the outside and the inside. To build a corporate culture, we must first start with the ideas of employees, establish correct values and philosophies, and form an enterprise spirit and corporate image on this basis, and prevent formalism and discrepancies between words and deeds. Formalism not only fails to build a good corporate culture, but also distorts the concept of corporate culture.

Focus on personality

The opposite sex is an important feature of corporate culture. Culture is originally formed in the historical process of the development of its own organization. Each enterprise has its own historical traditions and operating characteristics, and the construction of corporate culture should make full use of this and build a culture with its own characteristics. Only when a company has its own characteristics and is recognized by customers can it be unique among the companies and have a competitive advantage.

Pay attention to economy

An enterprise is an economic organization, and corporate culture is a micro-economic organization culture, which should be economical. The so-called economy means that the corporate culture must serve the economic activities of the enterprise, and must be conducive to improving the productivity and economic benefits of the enterprise, and conducive to the survival and development of the enterprise. Although the content of the corporate culture discussed above does not involve the word 'economy', the ultimate goal of constructing and implementing these content will not depart from the realization of the economic goals of the enterprise and the survival and development of the enterprise. Therefore, the construction of corporate culture is actually an issue of corporate strategy, called cultural strategy.