Company/employee belief

Integrity: Licheng is benevolent, and Lixin is also

Excellence: Beyond people can't, I can

Standard: The team's guidelines are also a continuation of the lifeline

Successful entrepreneurs have fulfilled the dreams of employees, and they also bear tangible/invisible pressures and hopes. Create/research and achieve impossible tasks and move forward.

The tempering/experience is the must-have spirit of the corporate team, and it is mutually exciting, so that it can stand in an invincible place in a highly competitive shopping mall.

Customer service/technology/quality is the customer's needs, and it is also a must-have talent for e-generations to cater to the world trend, customer satisfaction, and also the pursuit of Deying, sharing a win-win situation.

Pursuit of excellence, customer-oriented, highest business philosophy

Employees are the foundation of the company and the lifeblood, so we value welfare.

Production/marketing responsibility system, fostering a sense of accomplishment/honor of colleagues, for the purpose of business

Emphasis on professional education and training, so that employees have better technology and superior quality, so that customers can enjoy the best quality products and best service.